Marketing & Digital
Marketing & Digital
We’ve been operating in this area since well before everyone started calling themselves Data Scientists! Whether it’s an Econometrician measuring ROI for campaigns, a Customer Insight Analyst analysing research across brands (Agency OR In-House), or a Marketing Analyst measuring trends – PeopleGenius can engage In meaningful conversations with clients and candidates alike, providing pragmatic solutions to your Requirements or Job Search respectively.
Marketing Analytics is essentially studying Marketing Data, Analysing It’s performance and maximising it’s effectiveness to optimise ROI. The scope of this has changed massively in recent years, with the advent of Big Data, shifts in Consumer habits and other factors – a lot of the focus is now on web and digital customer data.
Organisations are ever-increasingly harnessing the value of their Customers Data, realising the advantages of being able to predict customer behaviour, maximise retention and improve their customer journey.
Just a few examples of the roles we Recruit for in this space:
- Digital Analyst
- Campaign Analytics Manager
- Tagging Analyst
- Customer Targeting Analyst
- Insight Analyst
- Digital Optimisation Analyst
- Customer Analyst
- Web Optimisation Manager
- Head of Customer Insight
Whether you’re looking to make use of your Modelling skills in and Insight role or you’re looking for a Digital Analyst to help your business. We have a solution for you. Get in touch with one of our consultants for more information or feel free to email.
Technologies used in Insight & Digi Analytics– Tealium, Google Analytics, SAS, SPSS, SQL, R, Python, Tableau, PowerBI, Angoss, Qlikview, Pardot, Marketo, HotJar, Sumo, Adwords, CIFE
Job Titles: Insight Analyst, Senior Insight Analyst, Digital Performance Analyst, Digital Analyst, Marketing Insight Analyst, Customer Insight Analyst, Digital Tagging Analyst, Product Control Analyst, Customer Analytics Manager, Analytics Manager, Digital Manager, Head of Digital, Chief Digital Officer, CDO, Product Analytics Director, SAS Insight Analyst, SPSS Insight Analyst, Web Optimisation Manager, Optimisation Manager, Insight Director, Marketing Analytics Manager, New Customer Manager, Customer Experience Manager, Customer Experience Analyst, Marketing Effectiveness Analyst, Head of Web Analytics
We’re highly experienced in placing candidates across all Retail and Corporate Risk roles. Across the full Credit Lifecycle from Acquisition to Collections & Recoveries.
We’ve been operating in this area since well before everyone started calling themselves Data Scientists! PeopleGenius can engage In meaningful conversations with clients and candidates.
In its purest form, a Data Scientist means someone who will use their Programming, Analytical, Insight and Business Interfacing skills to answer questions which may not even have been asked.